The Importance of Visual Consistency in Retail Aisles & Displays
Whether you have a product that sits in a retails store or own a retails space, you know that the reach extends beyond just print, social media, or the web. All you need to do is think about your last shopping experience and think about the way the products were laid out in the store. This is for a good reason. Eye-catching displays help to catch the consumers attention.
Let’s have a look at the importance of visual consistency and retail visual merchandising below:
Creating A Focal Point or Featured Product
You need to think about where your customers focus on your display. Are they getting confused about where to look? Then you need to realize that you need to create a focus point or hotspot. Why? Because it can help to increase sales. Examine your displays and try to look at it from a customer’s point of view. Does it look messy and inconsistent? Is there anything for them to focus on or spot straight away? Using tools that sit on your shelf displays to create this feeling is what you need to do.
Providing the Maximum Options
Using tools such as Cooler Glassbracket Powerstrips 1-Sided or 2-Sided on your cooling areas or using End Cap Displays can help to make an area of a store look complete and also offer the maximum amount of merchandise to your customers. An impactful, well-designed display exposes the customer to as much merchandise as possible. The more they see the more they are likely to buy. However, you want it to be neat and tidy and not cluttered by using tools like the ones above to ensure your store looks consistent, tidy, and organized. Sounds like the perfect place to shop!
Using Empty Space
When you see empty unused space in a store it can be off-putting for a customer. There is often space in retail stores that goes unused and it can make displays and aisles in stores feel disorganized and messy. The space in the air between the shelves and the ceiling is the most commonly unused space, however, this is an excellent area of your store to utilize. Using cleverly placed accessories to highlight the aisle the customer is in, or showcasing certain products will make your store feel professional, organized, and easy to navigate.
Don’t Forget to Rotate and Make Changes
Although it’s important for you to be consistent, it is equally as important to stay fresh and rotate displays. Mix things up and be consistent with the times of the year that you make the changes that you need. Whether it’s adding new end cap displays, changing the signage in your store, or having a sale, make sure it’s the same time of the year, month, week, or day.
As you can see, it is important for you to be consistent with your retail aisles and displays. It will help you to stay organized, recognize any issues, and also entice your customers into shopping with you more and becoming loyal to your brand.