In the Air
Sluggish sales for any given product in the POG bring down the sales numbers for the whole category.
These new Crescent Sign holders are ideal for CPG and private label brands to drive promotions and launch new products. Retailers will use for marketing messaging, fuel perks, price promotions and other tie in co-marketing efforts. They are also great for high density SKU POG’s for sub-category call-outs like OTC. Crescent Signs mount off of the shelf, in the pegged sections, of the glass or on the side rails. The larger format sizes can be for both end caps and aisle departmental signage.